Tropicana Ready To Take On Vegas
Tropicana Casino and Resort is a casino belonging to the famous Tropicana Entertainment of New Jersey. Tropicana has been in deep waters for quite some time ever since its gambling license was cancelled by the New Jersey Casino Control Commission in 2007. The brand was bought by Alex Yemenidjian and Gerald Schwartz as a bankruptcy sale with the approval of the Supreme Court.
Targets the Middle Class
In 2009, the New Jersey Casino Control Commission approved the license of the casino after takeover by the new owners. The casino cum resort is now open for business since May 2011. However, there is a major difference in which the casino targeted before its bankruptcy and now. The new owners of the casino have decided to target the middle class of the gambling world instead of going for the high end crowd. According to Alex Yemenidjian, Tropicana is all set to become the best middle class hotel on the Las Vegas strip. It is with this target in mind that Tropicana reopened its doors with rooms costing as less as $70 and table games at $5.
Offers Unique Entertainment And Shopping Experience
The casino opened with a new South Beach theme for which the duo spent millions of dollars. They renovated the entire place and gave the staff special training to suit the new requirements. Entertainment in the new Tropicana includes Brad Garrett’s Comedy Club, show by Gladys Night, Recycled Percussion band’s performance and a Mob Experience interactive museum. There is also a Starbucks shop in the casino for coffee lovers. The restaurants in the resort include the Italian cuisine serving Bacio. Visitors can also opt for a four course menu at Biscayne with a specialty in steaks.
The casino has a good shopping array for customers with shops like Marshall Rousso Accessories and Flip Flop Stop. These retailers are again targeted at the middlebrow crowd that occupies the casinos. The casino in the resort is as good as any of the top expensive casinos. It has hundreds of slot machines and offers the opportunity to play many table games and join play rooms. There are also sports and race bookings available on the casino floor. The casino offers players the opportunity to play the first $200 free as a promotional gimmick. There are also health clubs, spas and a great pool at the resort where guests can spend their leisure hours.
The good news is that all these changes, which form a part of the marketing strategy of the casino, seem to be paying off. The rating of the casino has gone up and the occupancy rate too is showing a big improvement. According to experts, it marks the beginning of middlebrow casinos. They say that more than the wealthy, it is the middlebrow market that looks most promising now. This class of customers too would like an opportunity to play the strip and have a great gambling experience and casino resorts like Tropicana are providing exactly that. The increase in occupancy and rating of the casino is living proof that the strategy is working and that there is such an untapped market existing out there. Tropicana is setting the pace for a whole new era in casino business in Las Vegas.