Silva, Weidman Fights Shatter Previous Records Quickly
The Main event during UFC 162, a mixed martial arts event, shattered many records in the William Hill sports book. Gamblers were able to combine with one another to wager more than six figures on the fight between Silva and Weidman. The sports book currently operates in more than 100 different locations across the state, and was able to profit over 15% on the card as a whole.
By many accounts, the result of the fight was one of the biggest upsets in the recent history of the sport. The fight had a large amount of interest, which was hosted at the MGM Grand. The ticket counter at all of the different sports book locations was reportedly quite good, in the company is hoping that this is going to be a sign of things to come within the MMA sport. Reports from different locations throughout the sports book reported that the lines were constant at all of the different sports book locations. The company credited the UFC and their ability to put together excellent marketing plans for the ongoing success that they were able to find. For a long time, the UFC and MMA in general have been able to draw a larger numbers with each large fight, and the fight between Silva and Weidman has been the largest drawing event of all time.
With the USC going out of their way to promote individual fighters at the top of their game, they have been able to increase the interest in betting on these fights. For many years, handicappers were skeptical regarding the long-term viability of mixed martial arts. However, in recent years it has become increasingly clear that mixed martial arts has been fully embraced by gamblers, likely because of the company’s ability to effectively promote their fighters and do so in a way that helps the sport to grow, while making it more popular with gamblers.
As time goes on, oddsmakers are also getting a better feel for how to go about handicapping him them a fights. Even though Weidman was a major upset over Silva, the 15% take was a huge boost for the sports book and shows that the handicappers have a good idea of how to go about handicapping these types of events.
It was not always like this for mixed martial arts. In the beginning, the gambling numbers were quite low compared to other sports with similar popularity. At the sport as a whole has continued to grow rapidly, so have the betting numbers, allowing more people to become interested in the sport, and also ensure that it becomes easier to get into as well. As a result, oddsmakers have responded by widely accepting the sport as a whole and also ensuring that they are doing everything that they possibly can to ensure that they continue to promote the sport in a viable way in helping to grow rapidly in popularity. It has been embraced by the general public, and continues to be embraced by gaming oddsmakers and gamblers in general.