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Indiana Casinos launch a Billboard Advertising Campaign
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Indiana Casinos launch a Billboard Advertising Campaign

The Casino Association of Indiana is going out of its way to raise awareness of the benefits that the industry brings to the state by the launch of an aggressive Billboard advertising campaign.

The Billboards have the following words
Casinos Benefit Indiana! Saving Hoosiers Billions in Property Taxes

Casinos Benefit Indiana! $9.5 Billion in Taxes Paid

Casinos Benefit Indiana! Thousands of Hoosier Jobs

Casinos Benefit Indiana! $1.8 Billion For Community Projects

Casinos in Indiana utilize over 13,000 folks, and have paid over $10.5 billion in taxes to the State since 1995. Indiana Casino Association o, that not for profit trade association for Indiana’s Casinos, has launched a billboard campaign in an effort to educate Hoosiers regarding basic economic development benefits that casino gaming has brought to Indiana in its existence.

We are proud of our industry’s accomplishments. Jobs, wages and benefits, taxes and capital investment are all generally accepted economic development contributions that business and industry bring to a community. the Indiana Casino Entertainment Industry has proven itself as a significant employer with 2012 annual wages and benefits at $459 million.

We have also proven that we are uniformly performing partners in Indiana’s economy via that $10.5 billion in tax dollars to the State since 1995 and over $2 billion in capital investment dollars spent in the host communities. We have continued to satisfy or exceed the expectations placed on us by the State at the start of Casino Gaming in Indiana.” This billboard campaign was launched to increase the awareness in areas removed geographically from the visible benefits that casino gaming has brought to the communities and that state of Indiana. All 92 counties reap benefits of casino gaming revenue. Annually, $33 million of casino wagering tax revenue is shared with non-gaming counties, cities and towns.

But the Casino industry in Indiana is constantly adding to community projects such as the Horseshoe Hammond Breast cancer awareness Activities in October to bring attention to breast cancer and women’s health issues since well since to promote Wellness Rewards, a program for rewarding employees who engage in preventive care and early detection screenings.

A variety of activities have taken place to shine a very pink light on breast cancer awareness, education, treatment and that fight to find a cure.
Some of that table game felts and exterior lighting were changed to pink. Pink ribbon pins made from recycled playing cards and pink garters were handed out to employees to spark conversations with guests about Caesars Entertainment’s breast cancer awareness activities. Bring out that Pink attire included pink arm garters for employees in Games, Cage, Slots, Marketing, and Security; pink shoelaces for Valet, and pink themed outfits for the Beverage team.

Guests also had a chance to help raise awareness by supporting Horseshoe Hammond’s Breast Cancer Awareness Day on Friday, October 19. Guests who donated $5 to American Cancer Society received a $5 Free Slot Play voucher. As well as slot play, a large pink ribbon collection container was placed on the casino floor for guests to make donations. All in all Indiana Casino Association is doing everything it can to give a positive light to the Casinos of the Hoosier State.

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